An RSS feed is an easy way to keep your readers informed when you post new content to your blog. But the advantages of RSS for websites go beyond just simple notification. If you have ever wondered “Why should I worry about RSS feeds for my website?”, here are just a few of the ways you can use RSS feeds to maximize your readership and your web presence.

• “How can RSS on my website increase readership?” The easier it is for readers to navigate your site, the more likely they are to enjoy their time there. And the easier it is for them to return to your site or receive updates, the more likely you will be to have repeat visitors. An RSS feed makes return visits a snap, since your readers will receive notifications the instant you publish a new post, and those notifications will include links back to your site. Easier is better.

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• “Can I cross reference an RSS for my website somewhere else on my own site?” Referencing previous posts on your own blog is a great way to maintain the interest of a reader. Maintaining the interest of your readers is a great way to lower your bounce rate (the measure of time from when a reader lands on your site to when they click away from it). And a lower bounce rate will help raise your ranking in search engine results pages, leading to more readers.

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• “Should I ever use the RSS on my website to link to the blog of someone else?” Linking to other blogs by other writers is a great way to network within the community for your blog topic. If you can establish a good relationship with other bloggers by linking to their RSS feeds on your own blog when you like their posts, then the chances are good that they will do the same when they like your posts. And those backlinks will also help your search ranking.

Any tips or tricks you use on your site? Leave a comment below, saying, “I use the RSS feed on my website to…” And thanks for reading!