Nowadays, having a great website is a must for business owners who want to attract new customers and expand. This is especially true if they hope to take advantage of the digital marketplace and online shoppers who are expected to spend more than $320 billion online by 2016. However, it can be difficult for busy owners and managers to build a unique website that attracts new traffic, and it can be easy for you to just build a page and then forget about it. But doing so is a mistake, and sites need to be constantly updated to keep them fresh. One of the best ways to do that is choosing to add RSS feed to websites and there are several overall advantages to putting a RSS feed on my website.

Update Your Audience

Just received an award? Hoping to announce new product release information? Just started a blog? There are all kinds of announcements that businesses might make, and sharing them with both current and potential customers is a great way to boost visibility and build a stronger brand. RSS feeds provide a great outlet that allow businesses to easily share important information and keep their web presence fresh.

Save Time

RSS for websites is a great option for keeping your customers and followers informed because if prevents you from having to maintain a list and make sure everyone receives content. If you want to send out a newsletter, you will have to take the time to email, or even use direct mail, to get information out. But with RSS on my website, users elect to receive updates, making the task less cumbersome for you.

Target the Right Consumers

Lots of emails, especially unsolicited ones, never get seen. In fact, less than 30% of the marketing emails people receive actually get opened. But by sending out content on RSS feeds for my website, you can specifically target consumers who have elected to receive more information, which should have greater lead generation.

Increase Web Traffic

There are lots of different tools and strategies that businesses should use to attract more web users. While some will focus on SEO or social media campaigns, simply adding a RSS feed on my website can be quite helpful. A frequently updated feed can help your business earn better rankings in RSS directories, and bring your website to the eyes of a greater number of consumers.

Installing a RSS feed on my website is a simple way for businesses to bolster their web presence and attract new customers. While updating it regularly might take some time, it is an effective option for any owner or manager looking to build a greater web presence that helps them expand.